• Notes about audience - requires research
• List of collateral
• List of styles that can work fo mor audience - list of not to do

Sample audience notes:

• Cyclists
• Dissatisfied with other helmets
• Can spend more than average

Sample collateral:

• Product description
• One liners
• Long form pieces
• Information card
• Packaging

*Write down the task to get neurons firing *

Free writing exercises

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